TomTom
Homepage
Revamp
- Client: TomTom
- Role: UI designer
- Link: Homepage
The TomTom homepage was redesigned to create a user-focused, visually appealing, and intuitive experience. This project addressed pain points identified through UX research, aligning the design with user needs and business goals.
Main painpoints found in research phase:
Homepage suffered from an unclear structure. It had too much emphasis on client input, testimonials, and success stories, while failing to clearly communicate TomTom’s core products, services and offerings. This imbalance caused confusion and frustration for potential clients who were seeking a straightforward understanding of what TomTom could provide.
Key Improvements:
- Simplified Layout: Reduced clutter to highlight essential information.
- Enhanced Navigation: Streamlined flow for easier access to key sections.
- Clear Messaging: Refined content to showcase TomTom’s value.
- New Components: Added elements to improve usability and interactivity.
Outcome:
The result is a cleaner, user-friendly homepage that effectively addresses user concerns and provides a strong starting point to explore TomTom's offerings.New components created
Header
Products and solutions section
Latest news and events