TomTom Homepage
Redesign




January 2023

-    Client: TomTom
-    Role: UI/UX designer
-    Link: Homepage

The TomTom homepage was redesigned to create a user-focused, visually appealing, and intuitive experience. This project addressed pain points identified through UX research, aligning the design with user needs and business goals.

  



New Homepage

Main painpoints found in research phase:

Homepage suffered from an unclear structure. It had too much emphasis on client input, testimonials, and success stories, while failing to clearly communicate TomTom’s core products, services and offerings. This imbalance caused confusion and frustration for potential clients who were seeking a straightforward understanding of what TomTom could provide.

I created three new UI components to improve how users navigate the website, discover products and solutions, and explore the latest news and events.

Beyond their role in the page layout, these components presented an opportunity to establish clearer visual patterns, organize content more effectively, and create consistent building blocks for the digital experience.


Key Improvements:

  • Simplified Layout: Reduced clutter to highlight essential information.
  • Enhanced Navigation: Streamlined flow for easier access to key sections.
  • Clear Messaging: Refined content to showcase TomTom’s value.
  • New Components: Added elements to improve usability and interactivity.


Outcome:

The result is a cleaner, user-friendly homepage that effectively addresses user concerns and provides a strong starting point to explore TomTom's offerings.









Header

I designed the component to support a clear information hierarchy, balancing navigation elements with the visual identity of the brand. Its structure was designed to make key areas easier to identify while maintaining consistency with the rest of the page.









Products and 
solutions section

The Products and Solutions section was designed to give TomTom's offerings a clearer presence on the homepage and help users understand what the company provides.





Latest news
and events

The Latest News and Events component introduces an editorial content area to the homepage, giving recent updates and events a clear place within the overall experience.





Navigation menu
Redesign


The navigation menu was redesigned to simplify the user experience and provide a clearer structure. The new design reduced the menu to just three main categories, making it easier for users to find what they need quickly.



A special emphasis was placed on Orbis Maps, which was highlighted as a distinct category to draw attention to this key product offering. The simplified menu ensures better usability by reducing cognitive load, creating a more intuitive experience, and directing users to TomTom’s core products and solutions efficiently.