Product Detail Pages Revamp
November-December 2024
- Client: TomTom
- Role: UI designer
- Links:
- Junction Analytics
- Orbis Maps for Automation
- Historical Traffic Volumes
The redesign of TomTom's Product Detail Pages (PDPs) focused on improving the header component. Based on UX research insights, the header was identified as a critical area for improvement to enhance usability and visual impact.
Key Header Redesign Features:
- Two Header Options:
- Full-Width Image Header: Designed for simple, high-quality images to create an immersive visual experience.
- White Background Header: Developed for complex or detailed images, ensuring clarity and focus.
- Improved Information Layout: call-to-action buttons, were strategically positioned for easy access.
- Responsive Design: Both header styles were optimized for seamless viewing across devices.
Outcome:
The redesigned headers provide flexibility and adaptability to different product types, enhancing the visual appeal and usability of TomTom's PDPs. Users now experience a cleaner and more consistent interface, leading to better engagement and informed decision-making.Header