- Client: Club de Creativos - Role: graphic design
I worked as a designer and art director for a campaign by Club de Creativos aimed at stopping sexist advertising in the industry.
Wirh the help of compelling visuals and impactful storytelling, the campaign sought to challenge industry norms and advocate for a more inclusive and respectful approach to advertising.
Through typography treatment, we wanted to give the claim "over" full importance, as a way to cover up old commercials and ads where women were being objectified.
The project highlighted real experiences shared by creatives to shed light on the issue and promote awareness.