No es no
July 2017
- Client: Ayuntamiento de Madrid
- Role: graphic design and art direction
An awareness campaign for Madrid Municipality.
The mission for this campaign was to claim through the cry of an entire city that Madrid should be free of any kind sexist violence.
It was a 360 campaign with ads all around the city, social media and TV, with special focus on public spaces such as neighbourhood festivities, street festivals, public buildings, bars, clubs... where most of these types of issues happen.