TomTom Emails and Newsletters
- Client: TomTom
- Role: UI designer
After TomTom’s rebranding of 2022, all it’s communications (including emails) needed to be updated to create consistency.
One of the threads that connects all the assets, are the rounded corners on imagery, cta buttons and other elements, as well as color and typography.
There were different types of email:
- Monthly newsletter: A more structured design, clear visual hierarchy, and focus on storytelling. It uses spacious layouts, engaging visuals like a CEO video, and concise CTAs, creating a polished and reader-friendly experience, helps deliver a cohesive corporate message and enhances engagement through clarity and emphasis on key content.
- Campaign and consumer emails: with a more open and creative approach but still following TomTom’s brand guidelines, emails for campaigns for the consumer part of the business were also updated.
Colors
CTA buttons